
Formula Bharat is pleased to announce Frido as a Silver Plus Level Sponsor of the 2026 competition.
About Frido:
Frido is a leading Indian D2C consumer healthcare and mobility brand focused on enhancing everyday movement through ergonomic, research-backed solutions. By combining medical insight, user-first design, and innovation, Frido aims to make comfort, performance, and pain-free movement accessible in daily life. Trusted by millions, the brand continues to invest in product-led innovation, athlete partnerships, and initiatives that champion performance, wellbeing, and long-term mobility.
Formula Bharat represents the perfect intersection of innovation, engineering excellence, and real-world problem solving, values that deeply resonate with Frido. We are proud to support young engineers who are shaping the future of mobility and performance. At Frido, our mission is rooted in creating ergonomic solutions that enable better movement and push the boundaries of what’s possible through thoughtful design and research-driven innovation. Supporting platforms like Formula Bharat aligns seamlessly with our vision of nurturing talent and advancing human performance.
Ganesh Sonawane